In the Lone Ranger episode titled Thirty Day Option, the story begins with young Frank Sturgis and his wife, Bess, who have just moved to Silver City from the east. They are eager to start their new life but quickly find themselves in a precarious situation involving a land deal. Frank meets a land broker named Price, who convinces him to purchase a seemingly valuable piece of land from Stag Wilder, a man known for his cunning business practices. Price assures Frank that the land is worth much more than the asking price, but warns him about Wilder's habit of drinking and his cleverness in negotiations.